Digital systems architecture
Your stack grew.
It was never designed.
We architect and build the systems marketing and operations run on: CRM, web, data, and events. The foundation everything else depends on, AI included. Enterprise experience, small team, selectively engaged.
Start a conversationMost stacks weren't designed. They accumulated.
A CRM chosen by one team, a site built by an agency, analytics wired by a contractor, a DAM nobody governs. Each piece works. The seams between them don't. We come in at the architecture level: map how information actually moves, find where it dies, design what should happen instead, then build it or direct the build.
AI doesn't fix a stack that was never designed. It exposes it.
Every AI initiative runs on the same thing: data that's accurate, connected, and owned. Most stacks fail all three. The pilot works in a demo and stalls in production, not because the model is wrong, but because the information underneath it was never architected. We work on that layer. If your AI roadmap is blocked and nobody can say exactly why, the answer is usually upstream.
The layer between signals and decisions.
Signal capture, data & audience strategy
AI strategy & architecture
Systems integration
CRM & lifecycle orchestration
Web & digital platforms
Campaign & creative activation
Hear what clients say about working with us
EZ Smith
397 DigitalEZ Smith
397 DigitalWe're deliberately small. Every engagement starts with design, mapping how the system should work and who owns each part, before anyone touches a keyboard. From there we build it, or direct the team that does. 15+ years across enterprise digital and MarTech.
Diagnose
Understand what's running and where it breaks down.
Architect
Design what the system should actually be.
Build
Implement it, or direct the team that does.
Hand off
You own it. Documented, with owners named.
We're a good fit if you already have systems that aren't working together, or an AI initiative stalled on data nobody owns, and someone internally who can own the outcome.
We're not a fit if you need someone available on demand, or work that starts before the scope is defined. Every engagement has a clear boundary, a named owner, and stated response times. We're deliberately selective about how many run at once.
Let's Talk
Tell us what you're running and what isn't working. If it's a fit, we'll say so. If it isn't, we'll point you somewhere better.